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Bob Colloredo

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Marketing News

Volunteering at an incredible level.

I always thought I understood the whole thing about volunteering your time. It’s simple, I thought. Work hard in your normal job, then maybe “give back to the community” by volunteering for a church, local youth group and, you know, the usual stuff. That was until I started volunteering for Knoxville Volunteer Emergency Rescue Squad

Social

Social Media: The Great Enigma

If you’re like us, you know that there is great potential waiting to be unleashed through the use of social media in your marketing. With all the social media users, for example, on Facebook, the sky is the limit in terms of reaching and converting non-users of your product to users. However, I would like

Marketing News

Color For The Colorblind: Creating Magic Through Advertising

In my opinion, this is simply where advertising is headed. At least, I hope. Companies today, including myself, are infatuated with the “here’s what we do” approach in advertising. Yes, that story needs to be told. But, in a sense, sometimes you have to take a look outside the box and decide if that approach

Talkin’ (To) My Generation

Four generations have to coexist in today’s workplace and world.  And you have to make each understand you. Recently, we heard a college professor complaining about the lack of manners that his students have these days.  Instead of listening to his lecture, they’re surfing the net, texting each other, and, from his perspective, basically staying

Marketing News

Put Some Teeth Into Your Sound Bites

The art of concise communications is maybe more important when you’re not on TV. “Ask not what your county can do for you, but what you can do for your country.” “We have nothing to fear but fear itself.” “If it doesn’t fit, you must acquit.” Sound bites like these have become an almost-instant part

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