As with any business, your brand is your identity. When the time comes for an updated, fresher appearance, the ensuing changes (however necessary) can be a bit overwhelming, to say the least. That’s when a full-service marketing team can help make all the difference by leading the way through any uncertainties to produce the most
When Derek Miser set out to take on the world, his first gig was to build an outdoor concert amphitheater, something a 20-something kid should always attempt starting out of school. All the things that came with it, lessons learned, successes, challenges and the relationships built with people twice his age along with the capital
Tuesday, September 26, 2023—The staff of Colloredo & Associates made the nice and easy trip up Highway 33/66 to visit the welcoming town of Cumberland Gap, Tennessee. This beautiful, well-kept secret is home to restaurants, arts, walking trails, ghost tours (uh-huh!) and horse trails. Cumberland Gap National Historical Park is right next to town. Plus,
After launching Skin Esteem in 2018, owner/master injector Jennifer Bleser, RN, BSN, MSN, ARNP, CRNA, was ready to fulfill a life-long dream to help others through the wonderful world of medicine. However, her love of medical aesthetics later in life would steer her to help people by increasing their confidence as a result of taking
Building a business from the ground up is hard work. Most everyone that will encounter this BLOG article on business marketing has been a part of a startup or has played an instrumental role in the development of a new or emerging company. It takes dedication, a will to recognize success even in small failures
EyeCare Optical, a division of Drs. Campbell, Cunningham, Taylor & Haun with offices in Knoxville, Maryville, Sevierville, Fountain City, Hardin Valley, Oak Ridge and soon in Powell, has now launched a new designer brand line known as Optique 865. This new line of frames is among the first of its kind in the country in
Starting a medspa during the golden age of aesthetics has to be one of the most challenging of all business startups. Laura Stillman, C.R.N.A., M.S., eagerly accepted the challenge and built a stunning medspa right in the heart of Grand Blanc, Michigan, about an hour outside of Detroit. For Stillman, starting her medspa actually occurred
Client: Atlanta Face & Body Project: Website Design Previous Next Project Elements: Website Development Patient Recruitment E-Commerce Building websites is tough. There’s just no getting around the fact that every potential communications message you’d like to deliver to prospective clients and, yes, current clients, should be accessible within your website. For medical-related business, that’s a
Client: Atlanta Face & Body Project: Ambassador Gift Box Previous Next Project Elements: Branding Print Design Direct Mail Patient Retention Probably the most challenging of all marketing initiatives for medical spas is the cost of patient acquisition. By factoring in the cost of marketing, personnel to answer phones, etc., the cost per patient is typically